RFK Campus Redevelopment (Graphic Design)

Hord Coplan Macht worked with Events DC and MCN Build to implement the first phase of the redevelopment of the 190-Acre Robert F. Kennedy Stadium complex. Phase I includes the three multipurpose turf fields, festival spaces, and entertainment facilities on the 30-acre Parking lot #7. The project converted impervious asphalt parking lots into useable green space to provide for the growing demand for athletic and recreational facilities in the District of Columbia. The new facility is programmed for youth soccer, lacrosse, baseball, softball, other sports, community activities, and events.

As part of Phase 1, Hord Coplan Macht designed an exterior signage system that included identity signage for the complex, vehicular and pedestrian wayfinding, information directories, and restroom facility signage. Working closely with the Landscape Architecture and Architecture teams, HCM developed a sign system that integrated the forms, colors, and materials being used throughout the campus. While there was a desire to use wood in the signage, it needed to be low maintenance and vandal-proof so product was sourced that transfers a high-resolution image to a powder coat finish, giving the signage the look of wood with the durability of metal.

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