The Hord Coplan Macht Cool Box is a place to get to know some of the people and personalities who are delivering great ideas and leading work for our clients. In the Cool Box today: Ara Massey, Sustainability Director/Senior Associate
What’s an industry buzzword that you love to hate right now? Why?
“Research.” Many confuse meta-analysis (researching previous research) for true innovative research wherein new discoveries are made. A Google search does not a white paper make.
We’re seeing departments, verticals, and teams blending together in almost every type of business these days. How are you seeing cross-disciplined planning and design playing out in your work?
P3’s (Public-private Partnerships), in which an owner hires an entity who brings together the financing, design-build, and operations and maintenance teams, are becoming a more prevalent delivery model as states pass legislation allowing this approach.
What is your design philosophy? Can you distill your design philosophy into one sentence?
I can in one graphic!
Is there a rule or principle by which you measure success?
We use the triple bottom line approach of planet/profit/people to measure our success.
What’s the first thing you want to know about a new client or their project?
What are their goals regarding the health, wellbeing, and comfort of the building or space occupants? What is the operational budget for the building or space?
How does the vast expertise here at Hord Coplan Macht, across markets—healthcare, education, multi-family—and additional services—planning, interior design, landscape architecture—help you deliver for your clients?
It is easy to source in-house expertise which helps minimize cost and time.
What particular challenges of a project attract you or really excite you?
I really enjoy making the business case for implementation of cost-effective sustainable/high performance solutions throughout all phases of development, design, construction, and operation. Anything that requires a spreadsheet excites me!